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Raksha Bandhan, a cherished Indian festival, celebrates the special bond between siblings. As the auspicious day approaches, the market is flooded with an array of rakhis to choose from.

While the market giants have their offerings, let’s explore the charm of homegrown rakhi brands. These brands not only offer creatively crafted rakhis but also bring a personal touch that resonates with the essence of this festival.

Top 3 brands

  1. Phuljhadi
  2. Desi Drama Queen
  3. Tonoto

Exploring Homegrown Rakhi Brands

Remember, when you tie that specially chosen rakhi on your sibling’s wrist, you’re not just performing a ritual, but expressing your love in the most personal way possible.

1. Phuljhadi

Phuljhadi, a standout among homegrown rakhi brands their collection of colorful and quirky rakhis redefines the traditional thread, infusing it with modern aesthetics and joyful vibes.

Each rakhi from Phuljhadi is a unique piece of art that not only celebrates the bond between siblings but also adds a touch of playfulness to the occasion.

Choose Phuljhadi to make your Raksha Bandhan a burst of color and creativity.

Store Location – 113-A, third floor, Shahpur Jat, New Delhi, Delhi 110049

2. Desi Drama Queen

Desi Drama Queen, an innovative gem among homegrown rakhi brands. Catering to the dynamic spirit of Gen Z siblings, they offer magnetic rakhis that redefine tradition.

These rakhis effortlessly blend style and functionality, making them a fashionable accessory for the modern era.

Store Location – Shop number 77, Khan Market, Rabindra Nagar, New Delhi, Delhi 110003

3. Tonoto

Tonoto, a shining star among homegrown rakhi brands. Their collection of handcrafted magnetic rakhis seamlessly fuses tradition with innovation.

These rakhis not only symbolize the cherished bond between siblings but also showcase intricate craftsmanship and magnetic functionality.


In the world of e-commerce, customer satisfaction is paramount. Homegrown brands selling rakhis go beyond the transactional aspect of buying. They understand the emotional significance of Raksha Bandhan and strive to create an experience that resonates with customers.

By opting for rakhis from these brands, you’re not just buying a piece of string; you’re investing in a piece of art infused with emotions, culture, and memories. This Raksha Bandhan, consider supporting these homegrown brands and celebrating the festival with rakhis that encapsulate the true essence of sibling love.


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