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Welcome, fragrance enthusiasts! Today, we’re embarking on a journey to a haven of scents, nestled in the heart of Delhi’s historic Chandni Chowk: Gulabsingh Johrimal. This legendary perfumery, established in 1816, is more than just a shop; it’s a living testament to India’s rich olfactory heritage.

Stepping into a time capsule:

As you weave through the bustling lanes of Chandni Chowk, keep an eye out for 320, Dariba Kalan Road. That’s where Gulabsingh Johrimal magic unfolds. The unassuming storefront belies the treasures within.

Stepping inside is like entering a time capsule, where antique wooden shelves display an array of exquisite perfumes, essential oils, and the pièce de résistance – ittars.

A symphony of scents:

Gulabsingh Johrimal ittars are a revelation. These concentrated essences, extracted from flowers, herbs, and other natural ingredients, are like whispered secrets on your skin.

Each fragrance tells a story, evoking emotions and memories. From the delicate sweetness of rose to the warm, earthy aroma of sandalwood, there’s an ittar for every mood and occasion.

My personal favorites:

  • Musky magic: Johrimal’s Ruh Khus is a personal favorite. This musky concoction is perfect for winter evenings, enveloping you in a warm, comforting embrace.
  • Floral fantasia: Bela ki Jaan, a delicate blend of jasmine and rose, is a delightful spring fling in a bottle. Its light, airy fragrance uplifts your spirits and leaves a lingering trail of sweetness.
  • Woody wonder: Agarbatti ki Khushbo is a unique blend of agarwood and spices. It’s reminiscent of incense smoke, but in a refined, luxurious way.

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What makes Gulabsingh Johrimal awesome?

  • Legacy and heritage: Gulabsingh Johrimal 200-year legacy speaks for itself. Generations of master perfumers have honed their craft, ensuring the highest quality and authenticity of their fragrances.
  • Natural ingredients: Unlike many modern perfumes, Gulabsingh Johrimal’s products are free from harsh chemicals and synthetic fragrances. They’re gentle on your skin and smell divine.
  • Expert guidance: The knowledgeable staff at Gulabsingh Johrimal are passionate about fragrances. They’ll help you navigate the world of ittars, find the perfect scent for your personality, and even educate you on their history and cultural significance.


Gulabsingh Johrimal is more than just a shopping experience; it’s a cultural immersion. As you browse the shelves, you can almost imagine the Mughal emperors who once graced this very shop, seeking exotic scents from the East. It’s a place to connect with history, tradition, and the art of creating truly unforgettable fragrances.

So, dear fragrance lovers, I invite you to embark on your own olfactory adventure at Gulabsingh Johrimal. Let the intoxicating scents transport you to another time and place, and discover the magic of Indian perfumery. Remember, a spritz of ittar is not just a fragrance; it’s a story waiting to be told.

Happy exploring!


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