If you’re looking for a brand that offers exquisite handcrafted Indian textiles, look no further than House of Chinkari. This luxury brand offers a wide range of clothes that showcase India’s rich heritage and culture.
The brand’s name, Chinkari, is derived from the Hindi word for “chikankari,” a traditional Indian embroidery style that originated in Lucknow. This embroidery technique involves creating delicate, intricate patterns on fabric using white thread. Chikankari is a labor-intensive process that requires skilled artisans, and House of Chinkari is committed to preserving this art form and providing employment to skilled workers.
House of Chinkari was founded by mother-daughter duo Poonam Rawal and Aakriti Rawal, who was inspired by her love for traditional Indian textiles and her desire to showcase them to a global audience during the first wave of lockdown and since then have successfully put it on the fore.
She works closely with skilled artisans across India to create unique, handcrafted pieces that are both beautiful and sustainable.
One of the things that sets House of Chinkari apart from other luxury brands is their commitment to sustainability. The brand uses natural, eco-friendly materials such as cotton and silk, and they work closely with their artisans to ensure that they are paid fairly and that their working conditions are safe and comfortable.
In addition to their commitment to sustainability, House of Chinkari is also dedicated to preserving traditional Indian art forms. By working with skilled artisans and promoting traditional techniques such as chikankari embroidery, the brand is helping to keep these art forms alive and thriving.
Celebrities like Sara Ali Khan, Rakul Preet Singh, Sanjana Sanghi, and influencers like Masoom Minawala, Deeksha Khurana, Sukhmani Gambhir, and ShivShakti Sachdev have also been spotted in their stunning chikankari pieces.
Overall, House of Chinkari is a brand that offers timeless, elegant pieces that showcase the beauty of traditional Indian textiles. Whether you’re looking for a chikankari sari or a kurta, you’re sure to find something that will add a touch of Indian elegance to your wardrobe. And with their commitment to sustainability and traditional art forms, you can feel good about supporting a brand that is making a positive impact on the world.
Shop Online – https://www.houseofchikankari.in/
